However, all that could change in the coming weeks if Apple delivers on its (strongly rumoured) lossless content provision via the iTunes store. Qobuz are the current trend-setters in this field with WiMP pulling up a close second. Why? Lossless streaming services are set to take over. There will always be those who want to grab a physical version of an album – most likely vinyl – or those who want the higher bit- and sample-rates from hi-res content providers like HDTracks and PonoMusic, but owning Redbook (16bit/44.1kHz) content outright is set to slide from mainstream consciousness. For the average Joe, the notion of owning music is slowly on the way out.
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